Results identify two thematical patterns: the macro-themes, related to the main digital technologies adopted within the marketing function, and the micro-themes, related to the efect/impact of these technologies on marketing processes and activities. Access 160+ million publication pages and connect with 25+ million researchers. Oct 17, 2023 · Today more than ever, individuals turn to digital solutions to communicate, to buy, to sell and so on. But one of the main advantage of leading your marketing digitally is the ease with which results can . Feb 9, 2023 · Abstract and Figures The aim of this study is to explore the contemporary digital marketing strategies and tools and the role played by these in various marketing activities or areas. Mrs. Aug 1, 2024 · In this special issue of the Journal of Strategic Marketing, we have journeyed through the multifaceted landscape of marketing and communications in the digital era, uncovering the critical roles played by data analytics, digital narratives, and consumer engagement. | Get the flexibility to create a site that looks how you want and functions Explore the latest full-text research PDFs, articles, conference papers, preprints and more on DIGITAL MARKETING. Dec 24, 2023 · Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and discuss prospective ways ahead.

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